Collaborate Corporation Brand Identity Refresh for 4 Brands

Collaborate Corporation Brand Refresh – 4 brands – DriveMyCar, MyCaravan, Mobilise and Collaborate Corp.

The sharing concept has grown from a novel idea to a significant business within a very short time. Collaborate Corporation has become a major player in the sharing economy with three, separate business streams. Needing to create synergy among their business identities, they approached Think Creative Agency for a branding solution.

 

With three brands, DriveMyCar, MyCaravan and Mobilise, under one parent brand, our task was to create a memorable, stand-alone identity for each that shared a clear link. We developed a design strategy that utilised a common family font but leveraged different treatments, including specific colour schemes and unique icons, to connect the brand logos while creating an individual presence. To ensure correct usage of the logos across the separate business units, we also developed a complete set of brand guidelines.

 

Once the brand development was completed, we then rolled out the new identities across each business stream including brochures, eDMs, digital formats, flyers, posters, PowerPoint presentation templates, pull-up banners and a full stationary suite.

DriveMyCar logo design by think creative Agency 2

DriveMyCar logo design by think creative Agency 2

MyCaravan logo design by think creative Agency

MyCaravan logo design by think creative Agency

Mobilise logo design by think creative Agency

Mobilise logo design by think creative Agency

Collaborate logo design by think creative Agency

Collaborate Corp logo design by think creative Agency

DriveMyCar-flyer design by Think Creative Agency & Print

DriveMyCar-brochure design by Think Creative Agency & Print

Pull up banner design by Think Creative Agency & Print

brochure design by think creative Agency for-MyCaravan

DriveMyCar business cards design by Think Creative Agency & Print

Mobilise business cards design by Think Creative Agency & Print

MyCaravan business cards design by Think Creative Agency & Print

brochure design by think creative Agency for-mobilise

powerpoint design by Think Creative Agency & Print

HTML email design by Think Creative Agency & Print

Mobilise stationary suite design by Think Creative Agency & Print

DriveMyCar brand identity development design by Think

styleguide design by think creative Agency for-DriveMyCar

styleguide design by think creative Agency for-MyCaravan

MyCaravan brand identity development design by Think Creative Agency & Print 2

Mobilise brand identity development design by Think Creative Agency & Print

Mobilise brand identity development design by Think Creative Agency & Print

Collaborate Corp brand identity development design by Think Creative Agency & Print

Collaborate Corp brand identity development design by Think Creative Agency & Print

styleguide design by think creative Agency for-DriveMyCar

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