Collaborate Corporation are a very large player in the sharing economy and own 3 brands, DriveMyCar, MyCaravan and Mobilise. They came to us to refresh all 4 brands and to bring them all in line with each other and most importantly, the parent brand.
The project consisted of developing 3 brand identities for the 3 retail brands starting with 4 logos. Each logo needed to have it own identity but still be seen to be part of the parent brand. The difficulty with this project was trying to develop 4 stand alone icons that were unique yet similar to each other.
Each brand was then rolled out across brochures, eDMs, flyers, posters, PowerPoint presentations, pull up banners, the stationary suite and a complete set of brand guidelines for all 4 brands. We also developed a set of icons to be used across all digital platforms.