The sharing concept has grown from a novel idea to a significant business within a very short time. Collaborate Corporation has become a major player in the sharing economy with three, separate business streams. Needing to create synergy among their business identities, they approached Think Creative Agency for a branding solution.
With three brands, DriveMyCar, MyCaravan and Mobilise, under one parent brand, our task was to create a memorable, stand-alone identity for each that shared a clear link. We developed a design strategy that utilised a common family font but leveraged different treatments, including specific colour schemes and unique icons, to connect the brand logos while creating an individual presence. To ensure correct usage of the logos across the separate business units, we also developed a complete set of brand guidelines.
Once the brand development was completed, we then rolled out the new identities across each business stream including brochures, eDMs, digital formats, flyers, posters, PowerPoint presentation templates, pull-up banners and a full stationary suite.