Owned by the Law Society of NSW, Lawcover provides professional indemnity insurance to the legal profession. As the only industry-owned, licenced and APRA regulated insurer in Australia, Lawcover occupies a position of trust within the profession.
Think Creative Agency is Lawcover’s long-standing, full service advertising partner. A key project each year is Lawcover’s Annual Report. And each year, our task is to create a fresh, but highly identifiable, on-brand design that maintains a careful balance between professional presentation and engaging content. By utilising a distinctive colour palette to create a strong brand association, each report leverages specific design cues to convey both originality and connectedness.
The use of large format charts and infographics, along with dominant graphic elements, creates an accessible design that delivers important and complex information in an easy-to-digest and engaging format.
Think Creative Agency handles the printing and distribution of the Annual Report hard copies and also manages the distribution of soft copies to all customers via eDM.
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