Owned by the Law Society of NSW, Lawcover provides professional indemnity insurance to the legal profession. As the only industry-owned, licenced and APRA regulated insurer in Australia, Lawcover occupies a position of trust within the profession.
To better reflect the character of their evolving business, Lawcover briefed Think Creative Agency to undertake a complete review of their brand. First step in the process was a logo re-design along with new typography and an updated colour palette. The result was a contemporary, eye-catching design that referenced the brand’s origins while maintaining the respect and authority that underpins Lawcover’s insurance services to the legal industry. Once approved, the new look was rolled out across all Lawcover communication materials including marketing collateral, course material, brochures, annual reports, email marketing campaigns, direct marketing, signage and photography.
As Lawcover’s long-standing creative partner, we continue to develop fresh new materials that leverage the strength and impact of our original design and have since extended usage into a number of new areas including digital, banners, video production and podcast production,
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