Pokolbin Kitchen, located at Leisure Inn Pokolbin Hill in the Hunter Valley, is a new deli-style restaurant. A visit to the Hunter Valley is all about the discovery of delicious food and wines and the new restaurant delivers on this so we needed to create a brand to match its personality and food.
Our client, StayWell Hospitality Group, asked us to come up with the brand identity and look and feel for this new concept restaurant. It needed to reflect the wine region and the “country kitchen” atmosphere and most importantly we needed to create a brand to match its personality and delicious food.
Since Pokolbin Kitchen was in the Hunter Valley we used the grapevines as our inspiration for the logo and kept the colours muted to suit the country kitchen feel. The collateral developed included the logo and the brand identity, menus, weddings kit, signage, banners, labels and advertisements as well as the development of the website.
Brand Identity Development
Art Direction and Strategy
Banners and signage