The Royal Australian College of General Practitioners (RACGP) is Australia’s largest professional general practice organisation and represents urban and rural general practitioners. The RACGP supports GPs, general practice registrars and medical students through its principal activities of education, training and research .
The RACGP run numerous courses and events throughout the year and they came to us to develop the theme for their upcoming Users and Addicts conference. We came up with a fun theme using different characters to represent each of the monsters of addiction. The project was rolled out across the website and digital media, workbooks, flyers and printed marketing collateral.