Reed Gift Fairs, owned by Reed Exhibitions, is the largest and most successful trade fair brand in Australia and hold 4 shows yearly across Melbourne and Sydney.
They came to us to develop a new look and feel for the Reed Gift Fairs and Retail Quarter shows and to roll it out across all 4 shows. Along with the new look and feel was development of the show value propositions, positioning statement, messaging and design and rollout of all associated collateral across the print and digital space including banners, signage, eDMs, posters, flyers, animated gifs, and all website elements.
It was also the show’s 50th anniversary so the development of new logo plus animation of the face to create animated banner ads.
Art Direction and Strategy
Positioning Line Development and Messaging
Brand Identity Refresh
Style Guide Development
Concept and Development
50th Anniversary Logo Design