Reed Gift Fairs

Reed Gift Fair Brand Identity Refresh

Reed Gift Fairs, owned by Reed Exhibitions, is the largest and most successful trade fair brand in Australia and hold 4 shows yearly across Melbourne and Sydney.

They came to us to develop a new look and feel for the Reed Gift Fairs and Retail Quarter shows and to roll it out across all 4 shows. Along with the new look and feel was development of the show value propositions, positioning statement, messaging and design and rollout of all associated collateral across the print and digital space including banners, signage, eDMs, posters, flyers, animated gifs, and all website elements.

It was also the show’s 50th anniversary so the development of new logo plus animation of the face to create animated banner ads.

Reed Gift Fairs Poster Design

Reed Gift Fairs Event design

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